An amusing story has emerged about the British Conservative MP, Iain Liddell-Grainger, who attempted to hit the big time by ramping his profile on Writetothem.com.

What was he thinking? Seriously though, the finding that Conservatives are more e-responsive than Labour is intriguing. An incumbency effect, whereby those seeking power are more likely to see the benefits of an online strategy while those in power drift along complacently? A hypothesis is lurking in there somewhere.