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New Labour, new web strategy?

Posted on Sat, May 06, 2006 at 6:39 PM by Andrew Chadwick

After the government's meltdown in the local elections, Blair has given Hazel Blears the job of revamping the party's website. The aim is to appeal to younger voters through greater interactivity:

"We must move from a mainly passive relationship...to one where supporters interact with us, with local party members and with each other."

It'll be interesting to see if this means convergence on the US Democratic Party model.

Update: more evidence for a potential 'culture shift' from Nick Anstead?

Edited on: Sat, May 13, 2006 7:59 PM

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