This has been rumbling under the surface for some time now, but it seems
that News Corp
has embarked on what might turn out to be a major
acquisition spree. NC was extremely cautious during the late 1990s
dotcom boom, but early in 2005, Rupert Murdoch made a few high profile
speeches about how he now 'got' the Internet was reshaping news and
entertainment media. He now wants to turn the company into an
'entertainment Google' - a first port(al) of call for a young digital
generation looking for entertainment content. It's particularly
interesting that he places virtual community sites like myspace.com at
the centre of this. However, there are also some more obvious moves,
like buying Scout.com - a major network of sports sites, or IGN, a
gaming network.
As the Guardian article states, in a matter of a few weeks, NC has
become the "fourth largest Internet firm in the world" - as measured by
page impressions, "behind Yahoo, Time Warner and MSN". It's also likely
that we'll see greater convergence
of NC's Internet, film studio and television interests (particularly
DirecTV in the US and Sky/SkyPlus in the UK) over the coming period.
Update: it seems that convergence fever is spreading, with eBay's acquisition
of VOIP software company, Skype. How long before ''Talk with this
seller" buttons appear on the auction listings?